Two ways to get Brilliant at marketing

You’ll learn to:

Understand how platforms, audiences and algorithms work together.

Build a clear, confident marketing strategy from scratch

Figure out what to say, where to say it and who you’re saying it to

Create content that connects (and converts)

Make content that gets attention and gets people to take action

Finally understand what the algorithm wants (and how to use it in your favor)

Digital course

Learn marketing the smart, simple way - on your time, at your pace.

No more guesswork, no more Googling random tips. Modern Marketing & AI gives you the full picture.

designed to fit any screen, big or small

⏰ Designed to fit your schedule - whether you have 15 minutes or a free weekend

➡️ Ready-to-use templates, worksheets & checklists

📝 15 engaging chapters, made to actually be enjoyed

👩🏼‍💻 Lifetime access to everything and future updates (plus access to new templates)

Break into a digital marketing career.

9.99 euro

30-Day Money-Back Guarantee

Printed book

Prefer pen, paper, and quiet focus? We see you.

The Marketing Modern book brings the course to life in a beautifully designed, easy-to-follow workbook format.

📝 Exercises, prompts & space to reflect

👩🏼‍💻 Built to guide you

⏰ Action-focused

➡️ No screens, no distractions - just pure focus

✅ Step-by-step chapters

📚 The full course in print

24.99 euro

Course preview

  • You’ll learn:

    • The 4Ps of marketing (Product, Price, Place, Promotion)

    • Key differences between traditional and digital marketing

    • How marketing supports every stage of a business

    • Why modern marketing is more than just promotion

  • You’ll learn:

    • How to define your ideal customer (persona)

    • How to analyze your competition

    • What a business process looks like in marketing terms

    • How to build a full marketing plan

    • How to create a content calendar and allocate budget

    • AI tools for audience segmentation and market research

  • You’ll learn:

    • The steps to do research before building your site

    • Basics of effective web design

    • How to write compelling copy for pages

    • How to structure a homepage that converts

    • AI tools that support website planning and user experience

  • You’ll learn:

    • How to set up a business or creator profile correctly

    • The different types of Instagram posts (feed, Reels, Stories)

    • How to build a consistent content strategy

    • What metrics matter most

    • How to use AI to spot trends and optimize content

  • You’ll learn:

    • How to define your YouTube audience and content direction

    • The importance of page optimization

    • Setting content permissions and structure

    • The basics of YouTube Ads and when to use them

  • You’ll learn:

    • How Facebook’s algorithm ranks and shows your content

    • Which post types work best for engagement

    • What metrics to track and why they matter

    • The difference between organic content and paid Facebook Ads

    • How AI can help analyze performance and content gaps

  • You’ll learn:

    • How to create and optimize your TikTok profile

    • The structure of a content strategy that builds visibility

    • When and how to use TikTok Ads

    • How to automate posts and stay consistent with less effort

  • You’ll learn:

    • How to craft a professional LinkedIn profile

    • The types of content that build trust and authority

    • Basics of LinkedIn Ads and how to get started

    • How to explore and use LinkedIn Learning and Marketplace

  • You’ll learn:

    • What SEO is and why it’s important

    • Key on-page and off-page optimization techniques

    • How to identify the right keywords

    • How to improve technical SEO for your site

    • How AI can help streamline your SEO strategy

  • You’ll learn:

    • How to research and vet influencers

    • How to manage contracts and payments

    • What makes a collaboration successful

    • Tools for measuring results and optimizing campaigns

  • You’ll learn:

    • When and how to use print, flyers, events, and PR

    • The value of strategic partnerships

    • How to blend traditional and digital campaigns for more reach

  • You’ll learn:

    • How to plan and write an email marketing campaign

    • Which tools and templates to use

    • How to organize your contact list and stay GDPR-compliant

    • How to use AI for automation and personalization

  • You’ll learn:

    • How to write concise, powerful SMS copy

    • When to send messages for maximum engagement

    • What tools simplify SMS campaign setup

    • How to analyze your campaign results

  • You’ll learn:

    • How to choose the right type of campaign

    • Setting up budgets, targeting, and ad copy

    • What "Expert Mode" is and when to use it

    • How to track conversions and adjust performance

  • You’ll learn:

    • How to configure your account and dashboard

    • What reports matter and how to read them

    • How to turn insights into action

    • AI tools that help speed up your analysis and recommendations